Photographs

A bitmap image is composed of pixels that contain specific colour information. It is always the quality of the original photo that determines the quality of the final output. All imperfections will be more visible when you enlarge a photograph. For best print result, be sure to:

• use the highest quality image you can get hold of
• scan the image with the right amount of information (Mb), for example:
  Network 4×3: 150 Mb
  Zap 88: 60 Mb
  Stage 3×2:125 Mb
  These numbers are based on a full bleed.
• Guideline: 100 dpi, scale 1:1

Some things to remember

It is important to make your visitors feel comfortable. Here are a few guidelines to keep in mind.

• Plan you event well and make sure to invite the right audience to your event.
• Try to understand your target group. Find out their wants and needs. Make them feel important and let them know that you will stand by your promises.
• Keep your message simple. Very few people take the time to read a long text message. Just let the visitors know why they should remember you and what makes you different from your competitors.
• Giveaways can be great to create attention. However, make sure they are in the interest of your target group. Avoid creating unnecessary environmetal waste. For example, a USB stick with information is much more useful and much less likely to be wasted than a giveaway CD or DVD.
• Make sure your staff doesn’t “jump” people as soon as visitors come near.

Before starting your design

To create a design that will attract your target group, ask yourself these questions first: Who is the audience? What type of event is it? What do you want to express with your design and what are your goals with the event?

Keep in mind the 3 B’s, 3 C’s

How to use the 3 B’s, 3 C’s

When planning the design, it makes good sense to divide what is to be communicated into 3 groups:
(C1) Company Colours, Logotype etc has normally the longest life span, and will be best displayed on (B1) Building blocks that can be reused many times in different environments. (C2) Core Values are long lasting too, but might shift in shorter time than C1. They are an essential part of the event message, best placed on (B2) Back drops. (C3) Campaign Message has the shortest life span and should therefore be placed on (B3) Banner stands and similar. Keep it simple and clean. Always remember: Less is More. The most powerful headline/tagline has maximum 5 words. Put it up high. Do never place text down at the bottom. Make sure the design will pass the Little Old Lady Test: No more than one glance with weak eyes from a distance to tell who is exhibiting and what is the core message.

Vector graphics

Vector graphics consists of points, lines and curves. The graphics are based on mathematical calculations and the programs that create them save instructions on how the image should be drawn. Because the computer has a description of what the image should look like, it can be redrawn at any size without losing any quality. For best print result vectorize your logotype and convert all text to curves.