How it all started
In the 70s the exhibition floor was the only place for business to business companies to get the opportunity to meet their customers. Carpenters and decorators were hired to build showcases and when the exhibition was over they rolled in the containers and it all became trash. There were no portable and reusable marketing technologies.
Then the oil crisis arrived together with a newborn environmental thinking. Erik Ahlberg started the Maxibit company to provide quality marketing tools to leading premium brand companies. 1978 he introduced the world’s first patented portable display – Original 8, a lightweight, portable, and reusable portable display that was environmentally friendly and built for more powerful marketing. Suddenly, companies could use their marketing materials over and over. No longer restricted to the trade fair, they could now arrange presentations to the market anywhere, anytime – a true marketing revolution!
The first promotion campaign