Viking Line

Viking Line is a Swedish company that offers cruise ship experiences to Finland, Sweden, the island of Åland and the Baltic's at affordable prices.

Background

Viking Line attends several events every year. Most of these events are travel shows. The visitors at these events are, to a large extent, people that are looking for a fun setting for a kick-off's or conferences. Viking Line needed a booth that showed the target group what they had to offer – an affordable, fun time with good food, dance and shopping in a big cruise ship environment.

Challenge

Most Swedish people are familiar with the Viking Line brand, but are not fully aware of what they have to offer. Maxibit Sweden helped Viking Line set up a booth that drew visitors in. The booth took part of its shape from the stern of a boat. On that system, images of people having a great time was shown. We worked closely with Viking Line's in-house bureau to get to the well visited end result.