Photographs
A bitmap image is composed of pixels that contain specific colour information. It is always the quality of the original photo that determines the quality of the final output. All imperfections will be more visible when you enlarge a photograph. For best print result, be sure to:
- use the highest quality image you can get hold of
- scan the image with the right amount of information (Mb), for example:
- Network 4x3: 150 Mb
- Zap 88: 60 Mb
- Stage 3x2:125 Mb
These numbers are based on a full bleed.
- Guideline: 100 dpi, scale 1:1
Vector graphics
Vector graphics consists of points, lines and curves. The graphics are based on mathematical calculations and the programs that create them save instructions on how the image should be drawn. Because the computer has a description of what the image should look like, it can be redrawn at any size without losing any quality. For best print result vectorize your logotype and convert all text to curves.
Before staring you design
To create a design that will attract your target group, ask yourself these questions first: Who is the target audience? What type of event will you attend? What do you want to express with your design and what is your goals in attending the event?
Some things to remember
It is important to make your visitors feel comfortable at the event. Here are a few guidelines to keep in mind.
- Plan you event well and make sure to invite the right audience to your event. A good idea is to send out a survey and find out how many in your target group are interested in attending a specific event.
- Make sure you understand your target group fully. Find out their wants and needs. Make them feel important and let them know that you will be there for them before AND after the sale.
- Keep your message simple. Very few people take the time to read a long text message at an event setting. Instead let the visitors know why they should choose you and why you are different from your competitors.
- Giveaways can be great to create attention. However, make sure they are in the interest of your target group. Avoid creating unnecessary environmetal waste. For example, a USB stick with information is much more useful and much less likely to be wasted than a giveaway CD or DVD.
- Make sure your staff doesn't "jump" people as soon as your visitor enters the booth.