Maxibit is turning 40 this year. Some say it was better before. Well that might be true in some cases but not when it comes to portable displays. Don’t get me wrong we’re still proud of our heritage but we have evolved during these 40 years. Maybe the way we feel about the displays from the past also have to do with the way the message was communicated and how it’s communicated today. Now we show the products in a more subtle way with soft images that conveys luxury. This goes well with the Maxibit product range that has matured to mach the imagery we see now. [read more]
Midsummer, Summer Solstice, Litha a tradition with many names depending on culture. However in Sweden the Midsummer is such an important festivity that there have been serious discussions to make the Midsummer’s Eve into the National Day of Sweden, instead of June 6. But I think Swedes like to leave it as it is the summer fest with lots of myths and to outsiders a great deal of madness.