Creativity and innovation
This year, 2008, we are celebrating 30 years of successful Maxibit Marketing. Maxibit has over the years become a well-known premium brand in face-to-face marketing, with friends and followers all over the world.
"The most interesting fact about Maxibit is that the concept has never changed. I started the company in 1978 to provide a set of quality marketing instruments for the leading premium brand companies. Back then stands were built by tradesmen. A heavy work that took time. The stands were not portable, and not readily re-usable. Limitations were set by old technology, by exhibition venue operations and by traditional thinking of marketers and media people of that time."
I asked myself, why did it have to be so complicated, so out of focus, and so much waste in the event industry? Why couldn’t it be simple and environmentally friendly? Why couldn’t we just take the concept of an outdoor billboard and make it lightweight, portable and re-usable?
And that is just what we did. With some great innovations we created a new world standard. Today that standard is taken for granted.
We became the first to set the market free from traditional exhibition spaves, and became the first to address the environmental issues.
We have remained pioneers ever since. I think it is quite amazing that we were so spot on with our original concept. It is such a simple, strong and timeless concept that is feels new even today.
The first impression
Today the premium brand and quality focus remains rock solid. If you want to make a good first impression, you have to focus on how you look in front of your audience. Every day we see examples of presentations that look awful because the company chose to save money by buying low quality equipment. The market is flooded with display stands that give a bad first impression and a high environmental footprint.
"With some great innovations we created a new world standard. Today that standard is taken for granted."
Brand pollution
I ask myself why there is so much Brand Pollution™. It is like putting on your worst outfit when getting ready for your first date. That first impression is the lasting impression. It is what defines your brand. This is why Maxibit is different, this is why we put so much effort into designing a product where every detail is perfected. We want our clients to look their best, every time, because we know it will make their brand even stronger. We also want to make sure that future generations, will get the same privilege that we have had of enjoying our planets resources.
I am proud of being a Maxibitor, it gives me all the confidence and all the inspiration I need to stay young and charged with energy. Our path is clear for the next 30 years so let’s enjoy the journey in to the future.
Erik Ahlberg, founder of Maxibit
The first advertisement, 1978